Want to advertise on Facebook? Many companies need a business ad account. This guide explains which company documents to prepare, the full account-opening process, and key points for managing accounts and Business Manager (BM) before and after approval.
For businesses that want to run Facebook ads consistently over the long term, applying for a “business account” (business ad account) is common. Compared with advertising through a personal account, a business account is generally better suited to spending limits, stability, and compliant management, but the required documents and application process are also more formal. Below, we explain the process in the order “preparation → account opening → verification submission → account-management essentials” so you can understand everything in one go.
Before opening an account, prepare these documents
When applying for a Facebook ad account for the first time, you need to submit real company information for review. It is best to prepare the following in advance:
- Industry type: Select the industry that matches your actual business.
- Business license: Upload a clear image of your business license in JPG or PNG format.
- Unified Social Credit Code: The code you enter must exactly match the information shown on the business license.
- Company email: It must be able to receive email normally. If possible, using an overseas email service can make it easier to receive platform notices and verification messages.
- Registered company address and postal code: The registered address must match the business license. Enter the postal code for the actual city and also provide the English name of the city where the registered address is located.
- Official website: You can provide a completed corporate website, e-commerce store, or landing-page URL.
Please note that key information such as the business license, credit code, and registered address must be consistent with the license. Any mismatch can delay the review or even lead to rejection. If you need to apply for another ad account later, you can reuse company information that has already been submitted instead of preparing it again from scratch.
Facebook business account opening process
Once the documents are ready, follow these steps:
Step 1: Start the application. Visit the official Facebook website, sign in with your mobile number, select the option to create an ad account, and enter the account-opening application page.
Step 2: Fill in and submit company information. Enter the industry, business license, credit code, company email, registered address, official website, and other required details. After completing the form, review all previously entered information carefully. If anything is incorrect, edit and correct it before continuing.
Step 3: Configure Business Manager and the ad account. This step includes several important options:
- Business Manager (BM): If you have not registered a BM before, the system will automatically create one using the company name on your business license. If you already have a BM, you can choose to use the existing one.
- Ad account name and time zone: Give the ad account a name that is easy for you to manage, and choose a time zone based on the region where you actually plan to advertise.
- Landing page: Enter the website or app destination your ads will link to. Each application can include up to five destinations.
- Pixel code: During account opening, you can usually choose “not needed for now.” After the ad account is approved, you can create a Pixel at the ad-account level.
- App ID (if applicable): If your business is promoting an app, enter the corresponding application ID. E-commerce businesses usually do not need this; if it does not apply to you, do not enter unrelated information.
Step 4: Complete human verification and submit. After confirming that all information is correct, click submit and complete the required human identity verification as prompted.
Step 5: Wait for review and approval. After submission, wait for Facebook to review the application. Once approved, your business ad account is successfully opened and you can begin creating campaigns.
Account and BM management before and after opening requires care
Opening the account is only the beginning. What really determines whether you can advertise reliably over the long term is how you manage the accounts and Business Manager. One often-overlooked risk is relying on a single personal account as the sole administrator of your BM, Page, and ad account. If that personal account is restricted during advertising and an appeal is unsuccessful, the ad account, Page, and BM you manage may all become inaccessible as a result.
A more resilient approach is to prepare several Facebook accounts that are in normal use in advance, so administrator roles are not concentrated in a single account and the impact of one account being restricted is reduced. At the same time, pay attention to separating login environments between accounts. Repeatedly switching among multiple accounts on the same network or device environment can cause the platform to associate them with one another and may increase the chance of restrictions.
For teams that need to manage multiple Facebook accounts and BMs at the same time, a common practice is to create a separate, stable browser environment for each account and use an independent login state to access and manage the corresponding account, reducing cross-environment association risk. During the account-ramp-up stage, some repetitive actions—such as keeping new accounts on a consistent activity schedule—can also be organized into automated workflows to reduce manual work. The exact setup can be based on the number of accounts your team actually manages.
Summary
Opening a Facebook business account is not complicated. The key points are: first, prepare accurate company information for the application; second, manage administrator roles and login-environment separation for your accounts and BM before and after approval. When documents are authentic and information is consistent, the application process is much smoother. Distributing account management and keeping environments separate can also help the ad accounts you worked hard to obtain remain usable and stable for longer.
